The ALA's Libraries Transform Campaign was developed in order to spread the word about the impact libraries and librarians make. As part of that campaign, "Because" statements were generated to help libraries promote their services and resources in a way that would resonate with their audiences: http://www.ilovelibraries.org/librariestransform/.
Since that time, ACRL has made plans to adapt this campaign in a way that resonates with membership needs and goals. One of the linchpins of the campaign are the "Because" statements which are meant to allow libraries to communicate with stakeholders in a sound-byte manner, quickly encapsulating the essence of a particular issue of importance. As developing these statements is not always an easy task, this toolkit provides both examples as well as ALA's formula to create your own!
ALA has created a "Because" statement template to help you develop your own statements under the following guidelines: