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Tips and Tricks
Outreach campaigns need to take into consideration both the content and the format. Depending on the goal of the outreach campaign, sometimes it is easier to communicate than others and throwing in additional layers of complexity via different methods of dissemination can seem downright daunting. Below you will find some sample messages to help you think through how you would craft an outreach campaign, alongside some tips depending on the medium you are using. Each of the boxes further down the page also contain customizable templates that allow you to experiment with format and content.
Incoming freshmen / Poster: Hit the ground, running:Feeling a bit overwhelmed with the start of college studies? Your library has resources to help you get off to a great start! Reference materials and databases; Study space and meeting rooms; Personalized assistance for any paper or project
2nd and 3rd year students / Poster: Make your mark, with honors: Growing demands with courses and assignments? Your library has resources to produce positive outcomes! Scholarly, digital resources; Study space and meeting rooms; Personalized assistance for basic to advanced research needs
Final year students / Poster: Apply yourself, here: Considering options after graduation? From post-bachelor studies to career exploration, your library has resources to make the best connections!
Graduate study & career resources; Networking opportunities; Personalized assistance with advanced research needs
In addition to the design files, each version has a corresponding "color block PDF" (purple, blue, green). The color block file could be used if you would like to create different posters at a later date as you won't be able to edit fully without Acrobat Pro. The design file can be customized with your own URL in the field to the right of the arrow at the bottom. This will direct students to university-specific site/resources.