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Library Marketing and Outreach Interest Group: Conferences & Groups

Resources for Library Marketing & Outreach

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  • The ACRL University Libraries Section (ULS) Academic Outreach Committee (AOC) is charged with developing and maintaining a community of practice to share information and foster best practices in campus outreach for academic libraries. The committee hosts online roundtable discussions throughout the year and are posted on the group's YouTube channel.
  • Formerly the LLAMA Public Relations and Marketing Section, the LLAMA Marketing and Communications Community of Practice pulls together people in marketing and communications from public, special, and academic libraries. Its committees run the John Cotton Dana Library Public Relations Award and the PR Xchange, which showcase the best public relations work done in libraries. The Flickr stream for the PR Xchange is a great place to see examples of excellent library marketing materials.
  • Libraries & Social Media is "a public group for anyone working professionally in social media for their library, local government, or nonprofit organization."
  • Programming Librarian Interest Group "helps librarians advocate for programming at their own institutions, share program ideas and successful strategies, and provides a space for professional development by librarians who do programming officially and unofficially as part of their job duties. The group is also be a vehicle for ALA members to connect more dynamically with ALA’s Public Programming Office."
  • Social Media for Special Collections "a group for anyone working on social media for special collections & archives."