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Library Marketing and Outreach Interest Group: Readings & Videos

Resources for Library Marketing & Outreach

Publications to Read & Videos to Watch

Journals & Newsletters

Marketing Libraries Journal "Marketing Libraries Journal (MLJ) is a new peer-reviewed, independently published, open access scholarly journal that focuses on innovative marketing activities libraries are engaged in." First issue coming in Fall 2017.

Marketing Library Services "MLS will provide information professionals in all types of libraries with specific ideas for marketing their services. You'll find numerous suggestions for planning programs, making money, increasing business, and proving your value to your administrator."

Blogs & Websites

  • 5 Minute Librarian is perfect for librarians who need timely marketing inspiration on the fly. From ready-to-go book displays, podcasts to follow, or top ways to advertise your library, 5 Minute Librarian has advice on everything from social media, marketing, technology, and book displays. There is also a Facebook page.
  • Ad/Lib shares examples of good design and advertising work from libraries of all types. Featuring websites, marketing campaigns, logos, branding, signage, flyers, etc., Ad/Lib shares both reader submitted designs and information found online. Readers can browse content by format (print, digital, multimedia, etc.), library type (public, academic, and special), and post type (branding, wayfinding, web redesign, etc.).
  • HubSpot's Marketing Resources Library offers free resources from a wide range of marketing topics.
  • Librarian Design Share features examples of reader submitted design work, including flyers, displays, handouts, websites, and more, from libraries of all types. Readers can browse by design software (Adobe InDesign, GIMP, Google Slides, etc.) or by design type (Instructional Materials, Logos, Slideshow Templates, etc.) All work published on Librarian Design Share is covered on a Creative Commons Attribution-NonCommerical ShareAlike 3.0 Unported license.
  • The Libraries Transform campaign is designed to increase the awareness of the value, impact, and services of libraries and librarians and to elevate the critical role they play in the digital age. Materials include branded print and digital materials, from posters and postcards to bookmarks, as well as tips for adapting the campaign to individual libraries.
  • The 'M' Word - Marketing Libraries is a blog by Kathy Dempsey that "helps librarians learn about marketing trends and ideas."
  • Programming Librarian, run by the ALA Public Programs Office, serves as a place to inspire other librarians interested in developing programming through resources, ideas, and professional development opportunities. The website offers detailed program models browsable by the type of library, topic, and projected budget. Blog posts offer further experiences, tools, and tips. The Programming Librarian Interest Group Facebook group offers librarians more dynamic interactions with each other, including a space to quickly share their experiences or ask questions.
  • WebJunction, a program of OCLC Research, helps librarians and library staff from all types of libraries learn from peers through free webinars, which are recorded and archived; online classes and other training opportunities, as well as featuring news and documents. Topic areas include marketing, outreach, programming, advocacy, and more.

Videos

The ACRL ULS Academic Outreach Committee (AOC) is charged with developing and maintaining a community of practice to share information and foster best practices in campus outreach for academic libraries. The committee hosts online roundtable discussions throughout the year around specific topics, such as Planning & Managing the Outreach Calendar for the Year, Collaborating with Campus Partners on Outreach Activities, and Outreach to International Students. The roundtables are great places to share experiences and learn from others in a small group setting. Previous discussions are hosted on the committee's YouTube channel.

Podcasts

  • Library Figures "is a show about the people, data, and tactics behind the marketing campaigns that are changing how libraries engage their communities and patrons." Contact Tyler Byrd to pitch an idea at byrd@meetpiola.com.

Want to Contribute?

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Books