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Library Marketing and Outreach Interest Group: Tools

Resources for Library Marketing & Outreach

Free & Low-Cost Graphic Design Tools

  • Adobe Spark, which includes Spark Post, Page, and Video, is an online graphic design tool and app that can help those with little to no design experience create professional-looking content for social media or websites. Spark Post helps users design posts, thumbnails, advertisements, and covers for social media. Spark Page allows users to create magazine-style webpages. Spark Video allows users to record narration, add text, upload photos, or search through Creative Commons licensed photos and icons to add visual elements to videos. Although there is no cost to use the basic Adobe Spark, for a small monthly fee, users can replace the Adobe Spark logo with their library logo and select branded colors, fonts, themes, and templates.
  • Canva is an online graphic design tool that allows users to create Facebook posts, blogs, posters, flyers, and all kind of the promotional material they may need to design. Users can browse through free and low-cost pre-created templates or create designs from scratch. While some icons, images, and templates do have a small fee, users may also upload their own images. Canva's free tutorials are a great way for people with no background in design to learn how to make appealing materials step by step. Nonprofits can apply for a free subscription to more tools, including custom fonts and branding tools.
  • Piktochart is the leading online design tool to create promotional materials that best showcase information by way of infographics. While there is no fee to get started, paying a monthly fee allows users to create personalized color schemes, upload photos, and access hundreds of templates. While it does take some time to grasp the settings, Piktochart offers tutorials, and the Piktochart team is also available to help.
  • Smore is an online design tool to easily create web-based flyers and newsletters that can be shared via email group lists, a link, or directly to social media, including Facebook and Twitter. Users also have access to analytics that can help measure the reach of each flyer or newsletter. With the free version of Smore, users can create up to three newsletters utilizing basic templates. There are a variety of subscriptions (personal, business, corporate, and educator) that can be purchased for a small monthly or annual fee. The fee-based accounts allow users to create an unlimited number of flyers/newsletters using customizable backgrounds.
  • Pixlr Express

  • Pixlr Editor

  • Gimp

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