LibGuides: ACRL/EBSS Library Resources for Communication Studies (LRCS): Public Relations

About

This guide is intended to identify the resources available for research in the field of public relations.

Current Page Editor: K yung Kim

Please consult the Library of Congress subject headings for more ideas.

Gale Business Insights (fee-based) Provides full text company profiles, company brand information, rankings, investment reports, company histories, chronologies, and industry news and information.
Business Source Elite (fee-based) Indexing of business periodicals, some in full text. Four versions are available with increasing amounts of full text coverage: Business Source Elite, Premier, Complete, and Ultimate.
Forrester (fee-based)
IBISWorld (fee-based) Reports on various industries
Insider Intelligence (formerly eMarketer) (fee-based)
Mintel Academic (fee-based) Full text market research and consumer behavior reports focusing on the US, UK, and Europe.
PR News Trade articles about the public relations industry and a directory of public relations firms
The Work from Cannes Lions View the most recent winners' work; past award winners available via subscription.

Journal and Trade Articles Aggregators

ABI/Inform Collection (fee-based) Includes major academic business journals, business magazines, trade and industry publications, and the Wall Street Journal.
Business Source Complete (fee-based) Business database featuring more than 1,900 full text peer-reviewed journals. Included as part of the comprehensive coverage offered by this database are indexing and abstracts for the most important scholarly business journals, dating back as far as 1886 and detailed author profiles for the 40,000 most-cited authors in the database.

Journal and Trade Articles Publications

PRovoke (formerly The Holmes Report) Reports and articles about public relations. Some content is "premium" and comes at a cost.
Journal of Public Relations Research (fee-based) Peer-reviewed articles on public relations
PR Museum The PR Museum has a museum and reference library on the history of PR. Their website includes a blog which has short PR case studies.
PR News Trade articles about the public relations industry and a directory of public relations firms
PRWeek PRWeek is a trade magazine for the public relations industry.
Public Opinion Quarterly (fee-based) Peer-reviewed articles on public opinion research
Public Relations Review (fee-based) Peer-reviewed articles about public relations
The Public Relations Strategist The Strategist is a trade publication from The Public Relations Society of America (PRSA) aimed at executives
The Public Relations Tactics PR trade publication from the The Public Relations Society of America (PRSA).

Access World News Dates vary. More than 1500 news sources on countries worldwide, including 650 in the U.S. Largely newspapers for the U.S., Canada, UK, Australia, other English-speaking countries. For the rest of the world mostly wire services and BBC newspaper digests
Factiva (fee-based) Dow Jones news and business article database that covers thousands of news outlets worldwide in multiple languages. Academic subscriptions are unable to license the full content, but still include articles from websites, daily newspapers, and business publications.
Nexis Uni (fee-based) Formerly LexisNexis Academic. Provides full-text access to more than 17,000 sources, including company profiles, financial reports, broadcast news and government transcripts, trade journals, wire services and newspapers. Updated with full-text documents from general interest wire services, newspapers, and magazines from around the world. RELX Group (formerly Reed Elsevier).
ProQuest Global Newsstream (fee-based) 1977-present. Digitized content from over 900 daily newspapers, including state, regional, national, and international titles (including more current portions of the ProQuest Historical Newspaper titles). Core titles include: The New York Times, The Wall Street Journal, USA Today, Washington Post, The Guardian, El Norte, Jerusalem Post, and South China Morning Post. Exclusive access to 85 Gannett papers was added. Subscribers can customize the titles selected.

For more information on the newspaper databases and aggregators, check our "Newspaper Databases" page on the menu.

Be Credible: Information Literacy for Journalism, Public Relations, Advertising and Marketing Students This book covers how to evaluate information and different types of information the PR, advertising, and journalism fields use.
Co-Production and Co-Creation: Engaging Citizens in Public Services Edited ByTaco Brandsen, Bram Verschuere, Trui Steen. This book offers a systematic and comprehensive theoretical and empirical examination of the concepts of co-production and co-creation and their application in practice. It shows the latest state of knowledge on the topic and will be of interest both to students at an advanced level, academics and reflective practitioners.
The Evolving World of Public Relations: Beyond the Press Release (textbook)
Public Relations (a free course) Sign up for a free account first from the Saylor Academy to access the textbook.
Write Like a PR Pro Print and electronic communication, social media and even visual messaging all require a core skill: writing. Learn how to write and develop messages in different formats from professionals with expertise in different areas of communication.
Writing for Electronic Media By Brian Champagne, Rebus Community, 2017
Writing for Strategic Communication Industries Writing for Strategic Communication Industries emphasizes practical application of academic inquiry to help readers improve their writing skills. Includes a chapter on PR writing.