If you have suggestions for this guide, please contact the EBSS Curriculum Materials Committee. (ALA Members can login to view email addresses.)
The ACRL’s Guidelines for Curriculum Materials Centers states that CMCs should use marketing to promote their unique services and collections. It asserts that “Promotion should be directed toward all CMC user groups and stakeholders and should include both formal and informal means.” To accomplish this, a CMC should utilize its web presence, printed brochures or guides, informal campus contacts, local school contacts, and professional associations.
Resources:
Examples:
An elevator speech is a 20-30 second sound-bite that summarizes a who/what and explains its value. While elevator speeches are probably most commonly developed for individuals, they can also be crafted to quickly and succinctly communicate the strength and value of a given curriculum materials library. See the resources below for tips on getting started with an elevator speech.
Tips for creating posters:
Tips for flyers, brochures, and other handouts:
Resources for finding images for library marketing and promotion:
Resources for designing and creating library marketing and promotional materials:
Tips for library social media marketing:
Resources for finding images for library marketing and promotion:
Resources for designing and creating library marketing and promotional materials online: