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ACRL/EBSS Resources for Curriculum Materials Professionals

Overview

The ACRL’s Guidelines for Curriculum Materials Centers states that CMCs should use marketing to promote their unique services and collections.  It asserts that “Promotion should be directed toward all CMC user groups and stakeholders and should include both formal and informal means.”  To accomplish this, a CMC should utilize its web presence, printed brochures or guides, informal campus contacts, local school contacts, and professional associations.

General Resources

Getting Started

Resources:

Examples:

An elevator speech is a 20-30 second sound-bite that summarizes a who/what and explains its value.  While elevator speeches are probably most commonly developed for individuals, they can also be crafted to quickly and succinctly communicate the strength and value of a given curriculum materials library.  See the resources below for tips on getting started with an elevator speech.

Print Marketing & Promotional Materials

Resources for finding images for library marketing and promotion:

Resources for designing and creating library marketing and promotional materials:

Online Marketing & Promotional Materials

Resources for finding images for library marketing and promotion:

Resources for designing and creating library marketing and promotional materials online: